WordPress is the Snapchat of content management.

No, no, hear me out on this one.

Do you remember when Facebook was just for university students?  It was fresh, hip, and had its own set of rules.  There was no customization of your profile’s HTML to cascade hearts across the screen like MySpace, you just…posted.  You posted content and hoped someone liked it, as indicated by a literal “like” button.  This objectively should not have taken social media by storm, yet somehow it exploded into a cultural phenomenon.  Now, everyone and their mother is on Facebook, and Snapchat is the young, fresh way of communicating.  Snapchat is frankly confusing to anyone used to the more permanent nature of other social mediums and is the most difficult to use in conventional marketing campaigns.   It is a bizarre platform, yet every job post for a social media marketing role specifically calls out experience with it as a requirement for success.

You see where I’m going with this now?

WordPress is not brand new by any means.  It came out in the early 2000s with several other popular content management softwares.  The adaptability concept comes from all these plug-in options.  There are currently almost 50,000 plug-ins available in their directory.

Fifty.  Thousand.

I think we can safely say that WordPress is still evolving.  New plug-ins still get added every single day.  Yet, “what is your favorite WordPress plug-in?” is a common question in digital marketing interviews.

It’s not about the plug-ins.  It’s not about merchandising on Snapchat.  It’s about adaptability.  The question that is really being asked is “are you still learning?” and it is a very valid question.  I might know all about promoting posts for a business page on Facebook, but how quickly is social media going to leave me behind if I have no idea how to get a geo-tagged custom Snapchat filter for an event?  I have built a few websites using Wix and know Sitecore better than I ever wanted to, but how hard am I really trying to stay fresh in this industry if I’m not beta-testing plug-ins in the CMS that apparently powers almost one fifth of all websites?

Not hard enough.  Wordpress, let’s do this.

Snapchat, maybe let’s do less of this.